Post-adoption halo effects of aesthetic product evaluations and the moderating role of innate consumer innovativeness
Christian Siegfried Anton Nagel, Jan H. Schumann
| Year of publication: |
2017
|
|---|---|
| Authors: | Nagel, Christian Siegfried Anton ; Schumann, Jan Hendrik |
| Published in: |
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products. - Passau : Universität Passau. - 2017, p. 89-124
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011741546