Post-formational buyer directives : aid or harm for learning and innovation in alliances?
| Year of publication: |
2023
|
|---|---|
| Authors: | Bouncken, Ricarda B. ; Ratzmann, Martin ; Covin, Jeffrey G. ; Pesch, Robin |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 112.2023, p. 27-39
|
| Subject: | Directives | Buyer-supplier alliances | Innovation | Learning in alliances | Product innovation | Strategische Allianz | Strategic alliance | Lernende Organisation | Learning organization | Lernen | Learning | Lieferantenmanagement | Supplier relationship management | Wissenstransfer | Knowledge transfer |
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