Post-pandemic marketing : use of business crisis recovery frameworks to enhance entrepreneurial marketing education
Rosalind Jones, Sussie C. Morrish, Elizabeth M. Heyworth-Thomas, and Edith Graham
| Year of publication: |
2023
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|---|---|
| Authors: | Jones, Rosalind ; Morrish, Sussie C. ; Heyworth-Thomas, Elizabeth M. ; Graham, Edith |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 45.2023, 3, p. 211-225
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| Subject: | experiential learning techniques | learning approaches and issues | marketing education issues | client-based projects | creativity/creative problem-solving | skills/traits development in marketing education | marketing management/strategy | course content | executive MBA/training | level/type of education | Betriebswirtschaftsstudium | Graduate business education | Marketing | Lehrplan | Curriculum | Marketingmanagement | Marketing management | Hochschule | Higher education institution | Studierende | Students | E-Learning | E-learning | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02734753231190249 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014580247