Post-purchase behaviour triggers in branded mobile shopping apps
Costinel Dobre, Anca-Maria Milovan, Gheorghe Preda and Remus Naghi
| Year of publication: |
2023
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|---|---|
| Authors: | Dobre, Costinel ; Milovan, Anca-Maria ; Preda, Gheorghe ; Naghi, Remus |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 3, p. 344-359
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| Subject: | Continuance intention | Intention to recommend | Mobile branded applications | Mobile commerce | Perceived value | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Markenführung | Brand management | Online-Handel | Online retailing | Mobilkommunikation | Mobile communications | Innovationsakzeptanz | Innovation adoption | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Verbrauchereinstellung | Consumer attitudes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-08-2022-0357 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014313004