Post-purchase cognitive dissonance - evidence from the mobile phone market
Jens Graff; Kittipong Sophonthummapharn; Vinit Parida
| Year of publication: |
2012
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|---|---|
| Authors: | Graff, Jens ; Sophonthummapharn, Kittipong ; Parida, Vinit |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 7.2012, 1, p. 32-46
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| Subject: | Mobiltelefon | Mobile phone | Kundenservice | Customer service | Kundenzufriedenheit | Customer satisfaction | Kognition | Cognition | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009545444