Post-Purchase Strategy: A Key to Successful Industrial Marketing and Customer Satisfaction
| Year of publication: |
1995
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|---|---|
| Authors: | Burger, Philip C. ; Cann, Cynthia W. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 24.1995, 2, p. 91-98
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