Posting strategically : the consumer as an online media planner
Year of publication: |
October 2015
|
---|---|
Authors: | Chen, Yu-Jen ; Kirmani, Amna |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 25.2015, 4, p. 609-621
|
Subject: | Word-of-mouth | Online communication | Persuasion knowledge | Social influence | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
-
Customer experience in social commerce websites : toward an integrated conceptual framework
Beyari, Hasan, (2018)
-
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn, (2013)
-
New influentials : an exploratory study on blogs
Zanette, Maria Caroline, (2013)
- More ...
-
A set-theoretic approach to identifying effective configurations ofpromotional attributes
Qi, Suntong, (2021)
-
Who's driving this conversation? : systematic biases in the content of online consumer discussions
Hamilton, Rebecca W., (2017)
-
Lantzy, Shannon, (2021)
- More ...