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Optimism, pessimism and the unforeseen : modelling an endogenous business cycle driven by strong beliefs
Sell, Friedrich L., (2002)
Markt- und Werbepsychologie
Mayer, Hans, (2000)
Funktionen, Erfolgsbedingungen und Psychostrategie von Handels- und Gattungsmarken
Schenk, Hans-Otto, (1997)
Consumer financial-economic expectations and the euro : and some comments on the Draft Report from the Euro Working Group for the Consumer Committee
Raaij, Willem Fred van, (1997)
The life and work of Amos Tversky
Raaij, Willem Fred van, (1998)
Globalisation of marketing communication?