POSTMODERN MARKETING - Marketing to the post-ironic generation - Is your ad too clever? Direct, fresh honest are today's keynotes
| Year of publication: |
2000
|
|---|---|
| Authors: | Hall, Graham |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 35.2000, 1, p. 16-18
|