"Postmodern" versus "long-standing" cultural narratives in consumer behavior: An empirical study of NetGirl online
| Year of publication: |
1998
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|---|---|
| Authors: | Gould, Stephen J. ; Lerman, Dawn B. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 32.1998, 7-8, p. 644-654
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