The potential ampact of marketing on preference of financial instruments : whether individuals' preferences change due to marketing efforts or are government securuties still the prefered choice
T.V. Raman and Kanan Budhiraja
| Year of publication: |
2017
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|---|---|
| Authors: | Raman, T. V. ; Budhiraja, Kanan |
| Published in: |
International journal of applied business and economic research. - New Delhi : Serials Publ., ISSN 0972-7302, ZDB-ID 2460416-1. - Vol. 15.2017, 1, p. 111-120
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| Subject: | Investment | Marketing | Financial preference | Risk | India | Präferenztheorie | Theory of preferences | Indien | Finanzmarkt | Financial market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011672952