Potential effects of green brand legitimacy and the biospheric value of eco-friendly behavior on online food delivery : a mediation approach
Xiaohua Chen and Timothy J. Lee
| Year of publication: |
2022
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|---|---|
| Authors: | Chen, Xiaohua ; Lee, Timothy J. |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 34.2022, 11, p. 4080-4102
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| Subject: | Biospheric value | Eco-friendly behavior | Green brand legitimacy | Green brand trust | Online food delivery | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Markenimage | Brand image | Öko-Marketing | Green marketing | Markenführung | Brand management | Umweltbewusstsein | Environmental consciousness | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-07-2021-0892 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013413318