Potential impact of virtual touching on endowment and feelings of ownership : a literature review of concepts and scales
Mihaela Ştir, Adriana Zaiţ
| Year of publication: |
2019
|
|---|---|
| Authors: | Ştir, Mihaela ; Zaiţ, Adriana |
| Subject: | sensory marketing | touch marketing | e-commerce | haptic marketing | sense of ownership | endowment effect | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Marketingmanagement | Marketing management | Marketing | Emotion | Eigentümerstruktur | Ownership structure | Online-Handel | Online retailing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1515/rebs-2019-0097 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177882