Potential of the social media as instruments of higher education marketing: a segmentation study
| Year of publication: |
2011
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|---|---|
| Authors: | Constantinides, Efthymios ; Zinck Stagno, Marc |
| Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 10577051. - Vol. 21.2011, 1, p. 7-25
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