Power and the tweet : how viral messaging conveys political advantage
Kellie Crow, Ashish S. Galande, Mathew Chylinski, and Frank Mathmann
| Year of publication: |
2021
|
|---|---|
| Authors: | Crow, Kellie ; Galande, Ashish S. ; Chylinski, Mathew ; Mathmann, Frank |
| Published in: |
Journal of public policy & marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7207, ZDB-ID 2068581-6. - Vol. 40.2021, 4, p. 505-520
|
| Subject: | assessment orientation | conservatives | regulatory mode | republican party | social media | Social Web | Social web | Politische Partei | Political party | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0743915621999036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012660195