Power of profile name in online sharing
Xianwei Liu, Jianwei Liu, Rob Law, Sai Liang
| Year of publication: |
2019
|
|---|---|
| Authors: | Liu, Xianwei ; Liu, Jianwei ; Law, Rob ; Liang, Sai |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 81.2019, p. 30-33
|
| Subject: | Hotel reviews | Online sharing | Profile name | Recognition | Hotellerie | Hotel industry | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2019.02.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012128312