Power priorities in buyer-seller relationships : a comparative analysis
Joanne Meehan; Gillian H. Wright
| Year of publication: |
2013
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|---|---|
| Authors: | Meehan, Joanne ; Wright, Gillian H. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 8, p. 1245-1254
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| Subject: | Power | Power priorities | Partnerships | B2B relationships | Relational view | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Macht | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227763