Power symmetry and the development of trust in interdependent relationships : the mediating role of goal congruence
Javier Marcos Cuevas; Saara Julkunen; Mika Gabrielsson
| Year of publication: |
2015
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|---|---|
| Authors: | Cuevas, Javier Marcos ; Julkunen, Saara ; Gabrielsson, Mika |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 48.2015, p. 149-159
|
| Subject: | Power | Trust | Cooperation | Business-to-business relationships | Vertrauen | Confidence | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Theorie | Theory | Beziehungsmarketing | Relationship marketing | Unternehmenskooperation | Inter-firm cooperation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011346697