Présentation et applications des mesures implicités de restitution mémorielle en marketing
Olivier Trendel; Luk Warlop
| Year of publication: |
2005
|
|---|---|
| Authors: | Trendel, Olivier ; Warlop, Luk |
| Publisher: |
Leuven |
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | 46 S. |
|---|---|
| Series: | Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics. - Leuven, ZDB-ID 2175901-7. - Vol. 0574 |
| Type of publication: | Book / Working Paper |
| Language: | French |
| Notes: | Internetausg.: http://www.econ.kuleuven.be/eng/tew/academic/mo/pdf_publicaties/marketing/0574.pdf |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003406096