A Practical Guide to Combining Products and Services - While the promise of hybrid offerings is great, it's easy to get them wrong. Here's how to decipher which products and services work best together and offer the most upside.
| Year of publication: |
2009
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|---|---|
| Authors: | Shankar, Venkatesh ; Berry, Leonard L. ; Dotzel, Thomas |
| Published in: |
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2009, p. 94-99
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