Practical Idealism: An Oxymoron?
Prasad and Elmes (2005) provide an appealing critique of the ways in which current 'green' rhetoric may be used to deliver programmes which do little to protect the natural environment. The following paper will present evidence in support of their argument through reference to recent UK government proposals for the aviation industry. At the same time, it will be suggested that there are a variety of limitations with Prasad and Elmes' (2005) thesis, including a failure to address critique of the constructionist treatment of nature, an inappropriate use of Alvesson and Karreman's (2000) concept of mega-discourse, and a lack of attention to the tension between idealism and praxis. Copyright Blackwell Publishing Ltd 2005.
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Journal of Management Studies. - Wiley Blackwell, ISSN 0022-2380. - Vol. 42.2005, 4, p. 869-884
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