Practical marketing planning
John Cooper and Peter Lane
| Year of publication: |
1997
|
|---|---|
| Authors: | Cooper, John ; Lane, Peter |
| Publisher: |
Basingstoke : Macmillan Business |
| Subject: | Marketingstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 278 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-333-67907-5 ; 0-333-67908-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004320072