Practical Pricing : Translating Pricing Theory into Sustainable Profit Improvement

This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

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Year of publication:	2010
Authors:	Calogridis, M.
Publisher:	New York : Palgrave Macmillan US
Subject:	Preistheorie \| Price theory \| Preismanagement \| Pricing strategy \| Preisführer \| Price leadership \| Strategisches Management \| Strategic management \| Kalkulation \| Cost estimation

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Extent:	Online-Ressource
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record
ISBN:	978-0-230-10234-7 ; 978-1-349-60384-8
Other identifiers:	10.1057/9780230102347 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014484675