Practice Makes Perfect? When Does Massed Learning Improve Product Usage Proficiency?
| Year of publication: |
2010
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|---|---|
| Authors: | Lakshmanan, Arun ; Lindsey, Charles D ; Shanker Krishnan, H |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 37.2010, 4, p. 599-614
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