Practice Prize Article#x2014CHAN4CAST: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods
| Year of publication: |
2005
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| Authors: | Divakar, Suresh ; Ratchford, Brian T. ; Shankar, Venkatesh |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 24.2005, 3, p. 334-350
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