Practice Prize Paper-Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System
Year of publication: |
2013
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Authors: | Sinha, Ashish ; Sahgal, Anna ; Mathur, Sharat K. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 32.2013, 2 (19.11.), p. 221-228
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