Practising internal marketing in secondary public education : development of an integrated model
Christina Thomaidou Pavlidou, Andreas Efstathiades
| Year of publication: |
2020
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|---|---|
| Authors: | Pavlidou, Christina Thomaidou ; Efstathiades, Andreas |
| Published in: |
International journal of economics and business research : IJEBR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-9869, ZDB-ID 2537709-7. - Vol. 20.2020, 1, p. 1-40
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| Subject: | internal marketing | education | high schools | secondary public education | HRM | human resource management | relationship development | education process | internal customer segmentation | Personalmanagement | Human Resource Management | Internationales Marketing | International marketing | Allgemeinbildende Schule | School of general education | Betriebswirtschaftsstudium | Graduate business education | Dienstleistungsqualität | Service quality | Führungskräfteentwicklung | Leadership development | Bildungsfinanzierung | Education finance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEBR.2020.108476 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012271086