//-->
Practitioner conceptualisations of corporate identity 1950 - 2010 : review and analysis
Otubanjo, Olutayo, (2011)
Differentiatig financial service brands through multilayered service strategy : some insights from the resorce-based view of the firm
Otubanjo, Olutayo, (2018)
Uncovering "meanings" through animal figurative marks in corporate logos