Pre- and post-purchase stage in impulse buying : the role of mood and satisfaction
Leyla Ozer; Beyza Gultekin
| Year of publication: |
2015
|
|---|---|
| Authors: | Ozer, Leyla ; Gultekin, Beyza |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 22.2015, p. 71-76
|
| Subject: | Mood | Satisfaction | Impulse buying tendency | Marketing | Impulse buying | Konsumentenverhalten | Consumer behaviour | Emotion | Kundenzufriedenheit | Customer satisfaction | Kaufentscheidung | Purchase decision |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010468496