Pre-orders for new to-be-released products considering consumer loss aversion
Xuying Zhao; Kathryn E. Stecke
| Year of publication: |
2010
|
|---|---|
| Authors: | Zhao, Xuying ; Stecke, Kathryn E. |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 19.2010, 2, p. 198-215
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Risikoaversion | Risk aversion | Präferenztheorie | Theory of preferences |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003971822