PRE-TESTING - Case study: Pre-testing mould-breaking ads - CASE STUDY - Can you pre-test really original ads? Yes, but only with the right techniques. Here's how it can be done.
| Year of publication: |
2007
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| Authors: | Burden, Sue |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2007, p. 48-49
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