Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers
Jeff Zabin and Gresh Brebach
| Year of publication: |
2004
|
|---|---|
| Authors: | Zabin, Jeff ; Brebach, Gresh |
| Publisher: |
Hoboken, NJ : Wiley |
| Extent: | XVI, 256 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-46761-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004788167