Precursors and outcomes of satisfaction in seller-customer business relationships : a sales perspective
Nils M. Høgevold, Göran Svensson, Mercy Mpinganjira
| Year of publication: |
2020
|
|---|---|
| Authors: | Høgevold, Nils M. ; Svensson, Göran ; Mpinganjira, Mercy |
| Published in: |
International journal of procurement management. - Olney : Inderscience, ISSN 1753-8440, ZDB-ID 2418233-3. - Vol. 13.2020, 4, p. 531-552
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| Subject: | seller-buyer relationship | opportunism | formalisation | satisfaction | sales perspective | specific assets | Kundenzufriedenheit | Customer satisfaction | Lieferantenmanagement | Supplier relationship management | Verkauf | Selling | Beziehungsmarketing | Relationship marketing | Arbeitszufriedenheit | Job satisfaction | B-to-B-Marketing | Business-to-business marketing | Vertrauen | Confidence | Zufriedenheit | Satisfaction | Verkaufspersonal | Salespeople | Absatz | Sales |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPM.2020.108620 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012254622