Predictable winners : a handbook for developing, forecasting, and launching new products and services

xiv, 303 Seiten

Illustrationen

Includes bibliographical references and index

Use a systematic approach to beat the odds -- Manage risks by evaluating multiple indicators of success -- Avoid the seven behaviors that reduce the odds for many innovators -- Look for what's broken, who's not being served, and how to leverage your strengths -- Take advantage of direct market feedback and rapid prototypes -- Embrace continuous upgrades and lean development for digital-led businesses -- Move up the detect-analyze-act pyramid to enrich products using digital -- Use a start-up mindset for breakthrough innovation in large companies -- Build a business case to avoid the product graveyard -- Size the prize and identify the customers you will win -- Gather customer insights, not "voice of customer" -- Never take market research at face value -- Assume your competitors are at least as smart as you are -- Price to unlock the full value of your innovation -- Build a high-confidence revenue forecast -- Create a bulletproof business case -- Identify and lower the biggest barriers to adoption -- Plan enough but not too much -- Take the shortest path to value, not to market -- Prime the organization for a successful launch -- Turn a single success into an enduring franchise -- Make use of acquisitions and partnerships to accelerate innovation value -- Embrace proven pathways for long lead-time innovation -- Use incremental developments to complement -- Turn gaps into strengths for start-ups and entrepreneurs.

ECONIS - Online Catalogue of the ZBW