Predicting a new brand's life cycle trajectory
Frenck Waage
| Year of publication: |
2010
|
|---|---|
| Authors: | Waage, Frenck |
| Published in: |
Advances in business and management forecasting. - Bingley : Emerald, ISSN 1477-4070, ZDB-ID 1432281x. - Vol. 7.2010, p. 121-134
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009897751