Predicting advertising expenditures using intention surveys
| Year of publication: |
1994
|
|---|---|
| Authors: | Jan Alsem, Karel ; Leeflang, Peter S. H. |
| Published in: |
International Journal of Forecasting. - Elsevier, ISSN 0169-2070. - Vol. 10.1994, 2, p. 327-337
|
| Publisher: |
Elsevier |