Predicting advertising expenditures using intention surveys
Karel Jan Alsem ; Peter S. H. Leeflang
| Year of publication: |
1994
|
|---|---|
| Authors: | Alsem, Karel Jan |
| Other Persons: | Leeflang, Peter (contributor) |
| Published in: |
International journal of forecasting. - Amsterdam [u.a.] : Elsevier, ISSN 0169-2070, ZDB-ID 283943-X. - Vol. 10.1994, 2, p. 327-337
|
| Subject: | Marktforschung | Market research | Werbung | Advertising | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001172399