Predicting behavioral loyalty through corporate social responsibility : the mediating role of involvement and commitment
Yuhei Inoue, Daniel C. Funk, Heath McDonald
| Year of publication: |
June 2017
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|---|---|
| Authors: | Inoue, Yuhei ; Funk, Daniel C. ; McDonald, Heath |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 75.2017, p. 46-56
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| Subject: | Corporate social responsibility (CSR) | Means-end chain | Involvement | Commitment | Attendance frequency | Professional sport | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.02.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011699762