Predicting brand perferences : an examination of the predictive power of consumer personality and values in the Australian fashion market
Riza Casidy Mulyanegara and Yelena Tsarenko
| Year of publication: |
2009
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|---|---|
| Authors: | Mulyanegara, Riza Casidy ; Tsarenko, Yelena |
| Published in: |
Journal of fashion marketing and management. - Bradford : Emerald Group Publ., ISSN 1361-2026, ZDB-ID 2144075X. - Vol. 13.2009, 3, p. 358-371
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009868512