Predicting consumer behavior and media preferences : the comparative validity of personality traits and demographic variables
Carson J. Sandy and Samuel D. Gosling; John Durant
| Year of publication: |
2013
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|---|---|
| Authors: | Sandy, Carson J. ; Gosling, Sam ; Durant, John |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 11, p. 937-949
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| Subject: | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model | Demographie | Demography | Psychologie | Psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010206859