Predicting consumer product demands via Big Data : the roles of online promotional marketing and online reviews
Alain Yee Loong Chong, Eugene Ch'ng, Martin J. Liu and Boying Li
| Year of publication: |
1-15 September 2017
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| Authors: | Chong, Alain Yee Loong ; Ch'ng, Eugene ; Liu, Martin J. ; Li, Boying |
| Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 55.2017, 17/18 (1/15.9.), p. 5142-5156
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| Subject: | product demands | online reviews | promotional marketing | online marketplace | Big Data | neural network | Online-Handel | Online retailing | Big data | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Data Mining | Data mining | Marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Neuronale Netze | Neural networks | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2015.1066519 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011723933