Predicting consumer situational choice with neural networks
Michael Y. Hu; Murali Shanker; Ming S. Hung
| Year of publication: |
2004
|
|---|---|
| Authors: | Hu, Michael Y. ; Shanker, Murali ; Hung, Ming S. |
| Published in: |
Neural networks in business forecasting. - Hershey, Pa. [u.a.] : Idea Group Publ., ISBN 1-59140-176-3. - 2004, p. 172-194
|
| Subject: | Neuronale Netze | Neural networks | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model | Theorie | Theory | Prognose | Forecast |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10002349880