Predicting customer behavior in the market-space: a study of Rayport and Sviokla's framework
| Year of publication: |
2003
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|---|---|
| Authors: | Lu, Hsipeng ; Lin, Judy Chuan-Chuan |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 4321340. - Vol. 40.2003, 1, p. 1-10
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