Predicting customer potential value an application in the insurance industry
| Year of publication: |
2002
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|---|---|
| Authors: | Verhoef, Peter C. ; Donkers, Bas |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 516545. - Vol. 32.2002, 2, p. 189-200
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