Predicting customer purchase behavior in the e-commerce context
Jiangtao Qiu; Zhangxi Lin; Yinghong Li
| Year of publication: |
2015
|
|---|---|
| Authors: | Qiu, Jiangtao ; Lin, Zhangxi ; Li, Yinghong |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 15.2015, 4, p. 427-452
|
| Subject: | Predictive model | Purchase behavior | E-commerce | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Prognoseverfahren | Forecasting model | Beziehungsmarketing | Relationship marketing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011400943