Predicting customers' churn using data mining technique and its effect on the development of marketing applications in value-added services in telecom industry
Sajjad Shokouhyar, Parna Saeidpour, Ali Otarkhani
| Year of publication: |
October-December 2018
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| Authors: | Shokouhyar, Sajjad ; Saeidpour, Parna ; Otarkhani, Ali |
| Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5688, ZDB-ID 2498765-7. - Vol. 10.2018, 4, p. 59-72
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| Subject: | Churn of Customers | Customer Classification | Data Mining | KNN Algorithm | Mobile Telecom Market | Data mining | Beziehungsmarketing | Relationship marketing | Telekommunikationssektor | Telecommunications industry | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Klassifikation | Classification | Telekommunikation | Telecommunications |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJISSS.2018100104 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011938750