Predicting firm market performance using the social media promoter score
Sunghun Chung, Donghyuk Shin, Jooyoung Park
| Year of publication: |
2022
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|---|---|
| Authors: | Chung, Sunghun ; Shin, Donghyuk ; Park, Jooyoung |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 33.2022, 4, p. 545-561
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| Subject: | Content analysis | Customer loyalty index | Semiparametric regression models | Sentiment analysis | Social media metrics | Social Web | Social web | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Prognoseverfahren | Forecasting model | Regressionsanalyse | Regression analysis | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-022-09615-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013454628