Predicting future purchases with the Poisson log-normal model
Giang Trinh; Cam Rungie; Malcolm Wright; Carl Driesener; John Dawes
| Year of publication: |
2014
|
|---|---|
| Authors: | Trinh, Giang ; Rungie, Cam ; Wright, Malcolm ; Driesener, Carl ; Dawes, John |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 25.2014, 2, p. 219-234
|
| Subject: | Probability models | Purchase frequency counts | Conditional predictions | NBD | Poisson log-normal | Prognoseverfahren | Forecasting model | Theorie | Theory | Wahrscheinlichkeitsrechnung | Probability theory | Statistische Verteilung | Statistical distribution | Konsumentenverhalten | Consumer behaviour | Stochastischer Prozess | Stochastic process |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010367204