Predicting high consumer-brand identification and high repurchase : necessary and sufficient conditions
Pedro Torres, Mário Augusto, Pedro Godinho
| Year of publication: |
October 2017
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|---|---|
| Authors: | Torres, Pedro M. ; Augusto, Mário Gomes ; Godinho, Pedro |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 79.2017, p. 52-65
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| Subject: | Consumer-brand identification | Repurchase intent | Memorable brand experiences | Brand identity | Brand social benefits | Brand-self similarity | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Persönlichkeitspsychologie | Personality psychology | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.05.029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011745132