Predicting hotel demand using destination marketing organization's web traffic data
Yang Yang, Bing Pan, and Haiyan Song
| Year of publication: |
2014
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|---|---|
| Authors: | Yang, Yang ; Pan, Bing ; Song, Haiyan |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 53.2014, 4, p. 433-447
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| Subject: | tourism demand forecasting | time series | online data | hotel occupancy | big data | website traffic | Hotellerie | Hotel industry | Website | Tourismusmarketing | Tourism marketing | Prognoseverfahren | Forecasting model | Zeitreihenanalyse | Time series analysis | Big Data | Big data | Nachfrage | Demand | Tourismus | Tourism | Online-Marketing | Internet marketing | Data Mining | Data mining | Internet | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010379414